A Convergent TV Platform Built For Agencies

Kiosk ran TV for UCSF alongside the Giants and Olympics primetime. Here's the attribution layer that's missing.

UCSF's "Love Letter to San Francisco" ran as TV spots during Giants games and Olympics primetime. That is sophisticated multi-channel execution. The gap is what comes after: Kixel tracks digital conversions but there is no attribution connecting those TV airings to patient appointments or enrollment actions. Tatari fills that gap with next-day spot-level data on every airing and direct CTV buying on Hulu, Peacock, and HBO at lower CPMs than a programmatic stack.

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Data is not real and for illustrative purposes only

Why we sent this

→ Kiosk's proprietary Kixel tool tracks digital conversions with precision. The gap is TV: UCSF ran spots during Giants games and Olympics primetime without attribution connecting airings to patient appointments or enrollment actions.
→ Kiosk has seven clients in healthcare, fintech, and financial services that are active or emerging TV advertisers. PayPal, Affirm, Synchrony, and City National Bank all have measurable conversion funnels. None of those campaigns currently have TV attribution.
→ No competitor in Kiosk's higher ed or healthcare space offers TV capability. Tatari makes Kiosk the only agency in those verticals that can buy TV direct, attribute it to outcomes, and prove incremental lift.

What Makes Tatari Different?

TV attribution for Kiosk's healthcare and fintech clients. The missing layer between TV and Kixel.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

UCSF measures in patient appointments and health system inquiries. PayPal and Affirm measure in app installs and signups. City National Bank measures in lead forms. Tatari's attribution ties every TV airing to those specific downstream outcomes by spot and network, available the next morning.

Direct media execution

Tatari's publisher relationships are direct by architecture. No SSP clearing, no exchange floor. For Kiosk's healthcare and fintech clients where brand safety is non-negotiable, that means guaranteed placement in verified premium environments without exchange adjacency risk. Same inventory the DSP offers, at lower CPMs, with placement-level transparency.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Kiosk biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO in one platform. For UCSF running national campaigns, linear and streaming are planned together with attribution to patient inquiry activity by the next morning. For Affirm and Synchrony, TV is measured against signups and card applications the same day.

See our media buying tools for TV

Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the downstream outcomes that matter for each client. For UCSF, that is patient site visits and health inquiry activity. For PayPal and Affirm, that is app install and signup events. One dashboard that extends Kixel's digital coverage into TV.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For Kiosk, which already delivers Kixel attribution on digital, Tatari extends that rigor into TV.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

HIGH-fit Tatari clients in Kiosk's current portfolio. UCSF, PayPal, Affirm, McKesson, Synchrony, City National Bank, L'Oréal.

Double-digit revenue growth for DAC after applying the same measurement rigor to TV they already ran on digital

Higher ed or healthcare competitors offering TV with attribution. Kiosk would be the only agency in those verticals with that capability.

Platform that connects TV airings to Kixel-style outcomes. Patient inquiries, enrollment events, and card applications measured the next morning.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Kiosk can run the same infrastructure alongside Kixel from the first UCSF campaign.

New revenue

A full TV service line

When UCSF asks what the Giants and Olympics spots drove in patient inquiries, Kiosk now has a specific answer the next morning. That changes the post-campaign report from estimated reach to measured outcomes.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO inventory direct alongside linear for UCSF, PayPal, and Affirm. Healthcare and fintech program adjacencies at lower CPMs than a DSP delivers, with placement-level data on every impression.